Transparency Co

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A company that sells everyday products but does not advertise and is completely transparent: the profitability of each item, employee satisfaction ratings, easily accessible and verifiably recent pictures of the factory etc.

The hypothesis here is that there is a growing periphery of the population that does not want to be seduced into buying a product but that wants to chose the company that is most radically honest about how they make money, how they treat their employees, where their shortcomings are as a company.

Of course I’m not talking about the phony ESG paradigm, I’m talking about honesty for its own sake, not for the sake of appeasing the woke mob or of manipulating investors.

Joaquín Sorolla und Bastida’s “Rocks at Jávea. The White Boat” (1905)

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The Conscious Contrarian
The Conscious Contrarian

Written by The Conscious Contrarian

The Conscious Contrarian challenges conventional wisdom to uncover new, more attuned principles and perspectives for navigating the future.

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