Transparency Co
A company that sells everyday products but does not advertise and is completely transparent: the profitability of each item, employee satisfaction ratings, easily accessible and verifiably recent pictures of the factory etc.
The hypothesis here is that there is a growing periphery of the population that does not want to be seduced into buying a product but that wants to chose the company that is most radically honest about how they make money, how they treat their employees, where their shortcomings are as a company.
Of course I’m not talking about the phony ESG paradigm, I’m talking about honesty for its own sake, not for the sake of appeasing the woke mob or of manipulating investors.