Embracing infinite games

The Conscious Contrarian
1 min readJul 3, 2024

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In his excellent book “Finite and Infinite games” James Carse argues that a lot of games we play today are finite. They have a clear goal and once that end goal has been achieved, they end. As opposed to infinite games whose main goal is to perpetuate play.

A classic example for a finite game in the context of business, is focusing on quarterly performance goals. The objectives are clear: achieve specific financial targets within a three-month period. Companies often measure success through metrics such as revenue, profit margins, and market share.

In contrast, a company that adopts a business strategy focused on long-term sustainability is playing an infinite game. The objective is not to “win” in the traditional sense but to ensure the company’s enduring success and relevance. This involves continuous adaptation, innovation, and nurturing relationships with stakeholders.

It’s a subtle change in perspective but a consequential one.

Finite games are often zero-sum, stressful and uninspired. Infinite games have a long term focus and center around adaptability and holistic development.

How can we make our lives and the many games we play more infinite?

Paul Cézanne’s “The Card Players” (1895)

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The Conscious Contrarian
The Conscious Contrarian

Written by The Conscious Contrarian

The Conscious Contrarian challenges conventional wisdom to uncover new, more attuned principles and perspectives for navigating the future.

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